However, if you tap into several long-tail search engine optimization (SEO) terms, there is the possibility of generating significant traffic for your site. It’s believed that 30% of all search engine queries are composed of head and middle terms while the rest are long tail terms. To be very successful in search engine optimization (SEO), tap into head and long tail terms.
To chase the long tail, we need to:
1) Create quality pages for search engines to index
2) Create lots of textual content to increase the chances of including medium and long tail searches
Search Engine Optimization (SEO) Tips for Good Content:
1) Create User-Generated Content
If your site has heavy traffic, you can include forums where users can generate search engine optimization (SEO) content for you. However, this option is only good if you have a significant amount of traffic and willing participants. Empty forums won’t appeal to users.
2) Machine Generated Content
This approach isn’t for everyone, since users and search engines will recognize that you’ve failed to add value to the pages. Machine generated content usually involves software that will reuse the same types of sentences repeatedly over an array of pages. But, if you can somehow mix up the sentence structure and provide a better experience for your users, this can be valuable.
3) Create Your Own Content
To really catch long tail terms, find a search engine optimization (SEO) team that will create content for you. It can be time-consuming and expensive (try outsourcing if you have a tight budget), but the benefits of picking up the long tail may be well worth it.
Long tail search engine optimization (SEO) requires more effort because you need a strategy to generate good content across thousands of pages! Content can’t be too similar or else spiders won’t bother sniffing. But remember, the statistics state that 70% of traffic comes from long tail searches! The investment might be worth the chase.
Written by Daisy K.