When starting your online business, one of the most challenging tasks is picking the domain name of your website. It requires a lot of consideration, especially since your domain name gives your website’s identity. Your domain name must not only fit your business but should also be able to deliver the goals of your brand.
Below is a couple of tips on how to choose the right domain name for your website as listed by the best digital marketing company in Los Angeles:
Research and gather ideas.
List a set of possible keywords you want to include in your domain name. You can also use domain name generators to help you. There are several free tools in the market, including Wordoid and Domain Hole. Choose the top three domain names you have a come up with, and check the value of those domains on hosting websites like GoDaddy or Bluehost.
Keep it short and concise.
The best internet marketing company suggests that the shorter your domain name, the better. Using long domain names can lead to your customers, mistyping it on their URL box. According to Gaebler.com, the best domain names only consist of 6 letters.
Easy to remember.
Giant websites like Google, Facebook, Instagram, Twitter, and Youtube all have one thing in common, and that is their domain name is easy to remember. It sticks to one’s mind. And that has lead to the success of these companies.
Avoid using hyphens or numbers.
Using numbers and other special characters in your domain name is a big no-no. It makes your domain name difficult to spell, which means the end-users can easily misunderstand them. The bottom line is that your domain name should be simple and straight-to-the-point.
Choose the right domain extension.
Until now, “.com” is considered as the best domain extension. 75% of domain names use “.com” as their extension. It is then followed by an extension such as “.net” or “.org.”
