Brand pages, also known as fan pages on Facebook, have proven how powerful social media is in creating a name for products and services. Twitter’s microblogging feature updates followers with the latest promotions on merchandise in less than 140 characters. To optimize social networking sites for your online business, we give you a few helpful tips.
1. Exclusive offers should be given to fans and followers. Twitter, for example, banks on offering up-to-the-minute posts which suits
impulse buys and quick coupon announcements, which makes it ideal to give spur-of-the-moment specials. With the limited characters Twitter allows (users are only allowed 140 characters), the message should be short and direct. Facebook, on the other hand, allows fans to “like” and comment on certain posts while letting users post photos, videos, and a reasonable amount of text. Ecommerce marketing on Facebook relies more on fan interactions that take place in leisure, community building forum.
2. Sometimes, a personal touch is all you will need. Use comment management systems to help you track comments posted by viewers and users on social networking sites like YouTube or Twitter. This way, it would be easy for you to respond to their queries regarding the services and products you offer. By personally interacting with your fans or followers, you can also gather important data such as age, sex, and location – all of which are crucial to segment your database.
3. Pictures do paint a thousand words. Upload photos frequently for users to know that you are taking social media seriously. Texts are important too, but photos can immediately grab the attention of your consumers. Their feedback through “liking” or commenting on certain products which can give you an idea what consumers prefer nowadays.
4. Make buyers promote for you. As an ecommerce business owner, it is not necessary that you do all the marketing yourself. Thanks to social media, word-of-mouth can be easily spread on the internet. Maximize social media by using tools such as the “Tweet button” function of Twitter, allowing users to retweet your posts without navigating away from your site. As with all social networking posts, keep updates informative, useful, and interesting.
5. Testimonials are always welcome. Make ecommerce consumers feel appreciated by posting their feedbacks and comments on your social networking site. Allowing comments is also one way of interacting with your fan base on Facebook. Users always value the personal interaction they have with brands and companies.
Social media and ecommerce have merged into something that we can no longer determine which is which. Maximizing social media for your ecommerce’s advantage can take you to greater heights. Optimize your Facebook and Twitter accounts to create a better brand for your company.
