Google Launches New Search Technology

Google Launches New Search Technology
Photo Source: Enterpreneur.com

Google has rolled out a new search technology that includes searching within YouTube videos. But this feature will be available first in India, one of Google’s biggest markets for bilingual search results and in-video search.

During an event held by Google in India, the company unveiled these new search features which include:

  • Bilingual search results
  • Bilingual voice search
  • Handwriting to text translation via Google Lens
  • Natural language search in Google Play
  • Search in video

Google confirms that these features will also be released for users in North America. So, you should definitely look out for these features:

Bilingual Search Results

Google is now making search results in India bilingual, which will serve results in their local languages as well as English results.

This functionality will roll out in Hindi and other Indian languages, including Marathi, Telugu, Tamil, and Bengali, this year.

Bilingual Voice Search

Google has improved its speech recognition technology by offering bilingual voice search. Users in India can now do a voice search using Hindi and English simultaneously.

Handwriting to Text Translation via Google Lens

Google has started working on the complex process of identifying what is written on medical prescriptions into legible text. The developers are working on an assistive model to digitize it using AI, to help medical healthcare professionals.

Natural Language Search in Google Pay

This new feature will allow users to voice their transaction queries in their natural language via the Transaction Search on Google Pay. This is to help users efficiently track their transactions and expenses.

Search in Video

This new feature will allow users to search for anything mentioned in a video right from Search. All users need to do is click on the feature called “Search in video” to quickly skip to the topic they’re looking for.

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With these new features on search results coming to North America, businesses should be ready to optimize their website to adapt to these changes. Cybertegic is a a digital marketing agency in Los Angeles that can improve your website’s SEO optimization. You can schedule a free business consultation with us via our website.

Source:

Search Engine Journal