Although guest posts and link building are popular ways for SEOs to build valuable links to their website, this may not be the ideal combination as it may be perceived. Some may claim that they can work around their algorithm, but Google is quite the logical monster and will be able to figure out for the following reasons:
· Expertise vs. True Relevance: Although you may try to exuberate your thoughts and insight in your expertise through links, the links themselves do not offer any type of relevance or help to increase your ranking in the search engine resultspage (SERPs)
· Website Semantic Irrelevance: the guests’ website or industry may be irrelevant or polar opposites from the domain.
· Page Semantic Irrelevance: the keywords that the guest may use may not particularly be the keywords you want to rank on
· Cheap Tactic: Google may actually identify the guest post strategy as a cheap tactic due to the ease for a writer to become a guest post on a highly recognized PR blog without seeming unbiased and exploiting the opportunity for mention
· Duplicate Content Complications: the copy and paste of signatures or bylines as a guest poster may also be identified as ‘duplicate content’. Though this may devalue the links’ power and relevance, it can easily be fixed making each new byline unique.
Though these reasons may be thwarting upon the use of link building through guest posts, it is still considered a useful search engine optimization (SEO) method. Be aware that although guest posts can offer a fair amount of publicity and recognition, all links are not equally weighted and the guests’ backlinks should not be considered as a huge dependency for attracting traffic.
Source; Image Courtesy of the Creative Connector
