As Google continuously updates its algorithm this year, digital marketers are finding it hard to figure out the right strategy to avoid losing their traffic and ranking. However, Google has given hints on how one should be able to adjust with the current algorithm changes, and that is by improving their website’s user experience.
Want some tips? Here are the 10 elements you should improve to enhance your website’s user experience as listed by the best digital marketing company in Los Angeles.
Responsive Design
Users should be able to access your website using a variety of devices, including tablets, smartphones, TVs, and even mobile watches, if possible.
Fast Upload Speed
Your website should have a fast uploading speed. The ideal website page speed should be five seconds or less.
Ideal Navigation
Navigation is one of the most critical sections in your website and should allow the users to quickly find and go to their desired page.
Clear Website Flow
Your website should have a clear website flow to clearly guide your target audience to the right page, so they won’t have to wonder what to do next.
Remove Unnecessary Clutter
As much as possible, remove elements that will only distract your visitors from going to the right page. Avoid using unnecessary details or buttons.
Pronounced Buttons
Make important buttons on your website as attractive and appealing as possible that it won’t go unnoticed by your visitor’s eyes.
Readable Fonts
Users should be able to read your content from all devices, so make sure to use clear, readable fonts.
Design Short Forms
Design a form with fields as short as possible, and avoid using captchas. Users prefer ones that they can quickly fill out. If possible, allow forms to be auto-completed by browsers.
Working Links
Make sure the links on your website are working, both internal and external. All links should also have anchor texts to provide visitors with some quick information about the page they will go to.
Contact Information
As much as possible, add contact information besides every form on your website. This is an effective call-to-action element, especially if you want visitors to call you.
