Local SEO is optimizing your website to allow search users to find it in localized searches. And the first step to rank higher on Google’s local search results is on-page local SEO. So how can you improve your website’s local SEO through on-page optimization? That’s what we’re going to discuss today.
Here are seven effective ways on how you can improve your on-page local SEO from the best digital marketing companies in Los Angeles:
- Optimize your website logo.
Use your business name and city in your website’s logo file name and image alt tag. This helps optimize the image file of your logo, and can also help improve the ranking of your website, especially in the local scene.
- Update meta title and meta description.
If possible, include your city and region in important meta titles and descriptions. Adding your city to your keywords can actually help your local ranking to improve.
- Use links in your content.
Make sure that your website content, especially blog posts, contain references and links to other important and relevant local business and events. Doing so helps boost your ranking on Google’s search engine.
- Set up Google Authorship.
Setting up Google Authorship can improve your search engine click-through-rate, especially if you are known locally. It also helps add credibility and emphasizes the writer’s reputation, which then helps increase brand awareness as well.
- Use website NAPs.
Display NAPs (name, address, and local phone number) in a prominent position on your website, especially in the footer and contact page. And take note that no other business NAPs should be on these pages.
- Set up a local schema.
Have you checked if your website is using schema markup? If not, then you can go to www.google.com/webmasters/tools/richsnippets to check. If your website doesn’t have one yet, then you can set up a local business schema markup by following the tips at https://schema.org/LocalBusiness.
- Use maps and directions.
Add a Google Map with directions to help search users and potential customers to find you. Make sure to embed a map on your Contact Us page as well. You can also use geotags to further inform Google’s algorithm of your location.
