Ranking product pages on your e-commerce website is not an easy task. The competition is tough, and it is almost impossible to obtain backlinks to support your product pages. So unless you promote your product pages using Google Ads, you will have difficulty making it show on Google’s top search results.
Recently, Google’s Senior Webmaster Trend Analyst John Mueller answered questions on how to rank product pages. And today, we at Cybertegic, a trusted digital marketing company in Los Angeles, have summarized the answers and tips he has given during his stream.
Use Google Shopping Feed.
Set up your Merchant Center and start building your Google Shopping Feed. You can submit your products for free, and it will show in Google’s Shopping search results. And sometimes, Google also makes the products in Google Shopping appear on their search engine result page. This will get your products additional visibility if your product pages aren’t showing in the organic search results.
Optimize internal linking through your blog posts.
Mueller stated how featuring product pages and their links on blog posts can help in ranking them well. But take note that you should make it clear what kind of content you can use when building backlinks for your product pages. Also, never add several product link pages on your blog posts, no matter how long the content may be. Stick to a relevant product, and feature its advantages.
Focus on your primary product.
Like building keywords, you need to pick out your main keywords, which will be the central focus of your SEO campaign. The same rule applies to ranking product pages. Think of a critical product in your list or inventory. Choose the product that sells the most, or the product you think can compete on Google’s search result.
Show your product on your website’s homepage.
Mueller also discussed the importance of featuring and linking some product pages from your website’s homepage. Don’t be tempted to connect all your product pages, but instead, choose the best-selling products you want first-time visitors to know about. This will make it easier for those product pages to rank higher on search engine results.
Study your competition.
One of the main reasons your product pages might not be ranking on Google’s search results is probably because your competition is high ranking. Instead of finding the best way to optimize your product pages, start by identifying what’s missing from your product page. Check your competitors, and compare your product pages from theirs.
Source:
https://www.searchenginejournal.com/suggestions-for-how-to-rank-product-pages/414895/#close
