According to Google, one of the main things that are going to be affected by their new BERT update is the Featured Snippets. For the past couple of years, digital marketing specialists have referred to them as rank zero. They are purely organic and are usually placed on top of the ads and the organic search result ranking. That is how important these snippets are.
That’s why, as one of the best digital marketing companies in Los Angeles, we listed down five tips on how you can get your website on featured snippets.
Create content that answers questions.
Featured snippets show information. That’s why if your content doesn’t answer any questions, it won’t likely become one. Google built its algorithm to search through thousands of websites and find the content that has the best information to answer the most common questions users ask. So if you’re writing content for a featured snippet, make sure it has valuable information the users need.
Know what users are asking.
The most common questions users ask on Google usually starts with: “how-to,” “how to do,” “how does,” and “what is?” With that in mind, make sure to create content that typically answers questions that start with these phrases. Creating content that answers such questions may increase your chance to get your website in the featured snippet.
Create high-quality content.
From time and time again, Google emphasizes the importance of high-quality content. The featured snippet is organic by nature, and by any means, not affected by the website’s current ranking. However, Google is notoriously selective of content that they include in their featured snippets. It should be high-quality, comprehensive, and user-focused, as well as entertaining enough to engage its readers.
Provide the best answer.
Your website is not going to appear on featured snippets if you write content simply to answer questions alone. You should outperform your competition by writing high-quality material that includes relevant keywords and phrases. You can also add several elements to your page or blog post that can add value, including infographics, informational videos, or how-to-guides.
Create an FAQ page.
One effective way to show up on a featured snippet is by creating an FAQ page that can help your customers with your products or services. It should address the questions users often ask about your products and things that are related to them. These questions should be answered with relevant, valuable, and straightforward information.
