Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy to ensure that your Tweets show up in organic listings?
As we know, there is a lot of trial and error involved to place in organic listings, so there is no universal tried and true method for placing in organic listings, nevertheless for Tweets. But fortunately, we believe that search engine optimization for your Twitter is similar to general search engine optimization strategies.
An indisputable must for search engine optimization is that your content should always be relevant and be seen as relevant from users. Research has shown that search engine optimization on Twitter isn’t much different from other digital content—use desired keywords on your profile and content, build your follower base, generate in-bound links to improve your authority, and encourage re-tweets. Another interesting note is that hashtags are like meta-data that search engines ignore for rankings, but are still useful for users.
We’d also like to note that building your follower base isn’t just adding users randomly. It’s better to add users within your industry or industries similar to it over irrelevant users. This is because, like other content, Google uses these connections to determine which category it fits best under when indexing.
Thus, in the end, despite a new medium to work with, your search engine optimization strategies should remain the same.
Written by: Daisy K.