Everytime we hear the word, “quiz”, it only takes us back to those days of hardships and cramming in school. Not a good picture to look at, and perhaps most of you, readers will agree to this.
Enough with the bittersweet trip down to memory lane!
Today, quizzes – including polls and surveys – have been an effective bait to draw attention toewards a specific website, be it a webzine or an online business. And for most internet marketing experts, online quizzes are a good find that can turn lead into gold…
Or in this case, “LEADS” into gold!
Here are 6 reasons why you should devise an online quiz to boost your online presence:
Quizzes can easily generate leads
Think of it as a virtual feasibility study. By utilizing quizzes, you can easily pinpoint primary leads through analysis. By using their answers to your questionnaires, you will be able to sort out your target leads from quiz’ collected data. This also works for further market research that you need in order for you to expand your reach. And as a result, this could lead you to faster conversion and ROI.
It drives traffic to the website
Ever noticed how news and entertainment site, Buzzfeed can easily drive traffic to their website? From the looks of it, seem the quirky source of funnies, lists of lists and current bits has perfected the way of creating time-worthy online quizzes. This can also work for your business/website, regardless if you’re a B2B company that sells tools or renders internet marketing consultations and services such as… Well, this website!
The only thing you need to consider in making such quizzes is to make it simple, short and worthwhile. Next thing the “relevance of it to the readers” followed by “how will you be able to attract them in answering your quiz.” Lastly, how it will benefit you and your business.
Not only this will drive traffic to your website, it can also improve your social media activities on Facebook, Twitter and other social media platforms. The secret is a simple, yet persuasive call to action such as giving them the option to share and compare results online, etc.
It’s easy to infuse an entertaining value
Another factor to keep in mind is when deciding to employ an online quiz is to infuse elements of entertainment. It could be through images, pop culture references and even through simple wordplays and the way you deliver your questions.
That being said, online quizzes should appear as casual as possible, so that participants won’t get too bored or alienated when answering your questionnaires. It should be playful, but still relevant and substantial.
Goodbye manual labor
Employing an online quiz to gather vital information back in the day can be a major headache, considering all the walking and the patience to hand-out and convince random people to participate in your study. Today, online quizzes bypass the hassles and hardships of manual tallying and all those strenuous tasks… Or minimize them, to say the least. And it only takes a few clicks to finish and round up the results.
Pass your papers… Everywhere!
As aforementioned a while ago, it was very difficult to hand out random quizzes and surveys back in the day. Today, all it takes is one click of a button to disseminate your quiz to the world through various social media platforms.
And once the participants liked what they’ve seen in your quiz, they’ll even initiate to click the share button and/or embed codes to their friends even without any consolation/prize.
It’s cost effective
It’s paperless, it doesn’t involve any kind of permit or license to conduct a survey, it can be done practically anywhere and anytime and in most cases, you don’t have to take the burden of giving respondents grandeur prices or something extravagant yet dispensable in return for their participation. Although at times, it’s good to hand something to appreciate the effort and time they’ve spared for your quiz. After all, you and your business will sure benefit from it.
In this case, the rule of thumb is to give your sincere thanks and gratitude for participating on your exam. In addition, “bragging rights” in the form of results-sharing is another way to appreciate their contribution and participation. And as stated above, it’s also a good way to spread the word about your quiz, so that’s hitting two birds in one stone.
Have you tried this online marketing strategy for a certain campaign lately? Feel free to leave comments and tell us your experience.