For booming markets like that in China, social media platforms like WeChat are the future of internet marketing strategies. Social media can target a large percentage of the population so it can become a gateway for small companies to have a legitimate shot of competing with more established firms.
With over 300 million people using WeChat, the potential for revenue is there for the taking; you’re just going to need the help of the best internet marketing consultant. Let Cybertegic help you with your digital marketing campaign for WeChat. Here are few tips:
Innovation is Key
WeChat offers a world of possibility for internet marketers. Your business can cooperate with WeChat developers Tencent for a partnership. Your company can develop WeChat app-based solutions that can help your brand reach out to more potential customers.
Get Good Quality Content
Some brands on WeChat have accounts where people can follow, subscribe, and join the network. Having a verified account on WeChat lets people know that you have an official page that has high-quality content. You can do other activities that can help strengthen your brand — audio message, photos, videos, and text for the followers of your account.
Develop a Program for Loyal Customers
WeChat has a means for brands to turn followers into members. Businesses can make use of this in their marketing strategies by creating loyalty programs. Geo-location services will be used to help customers locate promotions that are close to them. There are three things you can do to help market your products to consumers on WeChat. One, you can offer them VIP cards through the app, second, you can send them promotions. Third, you can give them e-coupons that they can use at your store’s physical location.
Try QR Codes
QR codes allow you to bring in more followers and fans for your account. Place QR codes in as many places as you can. The people who share the QR code become members and followers of the content they shared. These codes can entice more people to your brand through promos, discounts, or raffles.
Have Promos Ready
Through WeChat, your brand can reach out directly to smartphone apps. Promos and prizes tend to attract more customers. Targeting specific communities is an excellent way to create a niche that your brand can be known for.
With these tips in mind, you can better make use of WeChat for your internet marketing strategy.
