Did you know that messaging apps actually have far superior open rates compared to email campaigns? According to HubSpot, the open rates for messaging apps were 80%, compared to email with just 33%. This means that messaging app marketing is an effective way to maximize user engagement. But that is not just only one, there…
For booming markets like that in China, social media platforms like WeChat are the future of internet marketing strategies. Social media can target a large percentage of the population so it can become a gateway for small companies to have a legitimate shot of competing with more established firms. With over 300 million people using…
According to a study by SmartInsights.com, there are more than 867 million internet users from East Asia in 2016. They are dominating over Central America which has 96 million users, and West Europe which has 345 million users. South Asia follows with an estimated total of 480 million internet users. With these numbers, it is…
WeChat is known as a mobile chat application introduced by a Chinese company named Tencent. However, unknown to many, this mobile app is becoming one of the fastest growing marketing channels there is especially in China. In fact, it has become Facebook’s biggest competitor when it comes to business marketing. Don’t you find WeChat more…
