New Year’s Day is usually about resolutions and makeovers. The time in which reflection and recapping on the highlights of the past 12 months, and assessment of the not-so-good turn of events take place for a much needed “re-calibration”.
And just like any ordinary person contemplating about his/her list of resolutions, websites do need resolutions and makeover as well. And by makeover, it means from content overhaul to layout revamping. This move is vital for improving your traffic, as well as your conversion.
After all, nobody wants to look and stay on a crappy spam-like and outdated website, right?
So, here are some useful suggestions to help you with your website’s New Year makeover:
Logo
Logo is the primary identification of your business. That’s why it has to be simple yet striking enough to be remembered by your clients. If you think the need to redesign your logo is imminent, then it is best to consult your marketing team first. Ensure the logo is clickable so that visitors can easily go back to your site’s homepage.
Check Your Layout
If your website’s layout looks more of a Windows 95-inspired interface, then it pretty much goes to say that you’re in dire need of a website redesign. Flashy color-filled websites are now a thing of the virtual past and considered passé. Most web pages nowadays prefer a clean, minimalist look – although must exude vibrant and contrasting motif. Moreover, the “it” thing in website design is the endless scrolling, which allows the audience to continuously browse through the site simply by scrolling down the page. In addition, this is to accommodate mobile users as well.
Another thing to consider when re-organizing your site is to sort the articles and elements accordingly. This is where navigational buttons/sections come in.
Photo Ops Section
Photos are one way to showcase products or services that you offer on your website. However, don’t over-do it. Unless you want your website to look like a cluttered photo album, don’t post too much photos especially on your homepage. As an option, you can establish a dedicated landing page for your collated photos. On the other hand, if your business caters to Internet shoppers, make sure that the product images are well-placed and sorted.
About You and Your Mission Statement
The About Us page is one of the most taken for granted section when it comes to site maintenance. Little did you know that this particular page is also one of the most visited sections. Of course, this is where you find the people behind the business, the mission statement and company vision. Basically it is where people will look and see your credentials as a business. Ergo, it is best to give utter attention to details when it comes to maintaining your About Us page.
Contact Us = Potential Leads and Conversion
Always make it a point to update and maintain this page as well. This is where people will get your email address, trunkline, fax or even chat box to attend queries, suggestions, complaints, even simple thank you notes and appreciation letters. Potential leads may come your way through this page. Don’t let it all go to waste just because your office is no longer using the number that is indicated on your Contact Page.
TL;DR Contents
Too long; Didn’t read, that is. In terms of putting descriptions and vital information regarding your latest offering, it wouldn’t be much of a sin if you choose to put short and concise sentences instead of long, technically-challenging phrases and jargons to it. Sad but true, customers tend to become bored the moment they saw long paragraphs on the description.
Blogs, News and Press Releases
Now, this is where you should let out all your yearnings about your business. That includes instructionals, dos and don’ts, tips, latest news, press releases and pretty much anything that pertains to your entire venture. Furthermore, blog is a great way to improve the SEO of your website. But be wary, as blogs are not just about “posting something”. Come up with something that generally tackles or relates to your business. It’s also nice to be casual at time, however strict professionalism should still be enforced.
Perfectly-Placed Call To Actions
The purpose of a business’s online entity is to entice leads and audiences to avail something from you. Enter, Call To Action statements and buttons. These elements should be placed strategically and accompanied by a brilliant, persuasive and witty text in order to compel visitors to “interact”. Get this thing right and expect to generate more relevant and converting traffic to your website.