As you read this, we hope you are up-to-date with the most portable marketing channel today—mobile commerce or simply mCommerce. With mobile technology, online retailers have the unique challenge and the exciting opportunity to reach out to more people, provide outstanding user experience and of course, do business.
In terms of PPC management, optimization becomes crucial to help online retailers do business the right, mobile way.
- 1. Keep it short and concise. PPC management for mobile, especially keyword management, should be short and concise. For starters, it makes it easier for potential customers to search you online. If you are just starting out with mCommerce, you will find that this is a valuable tip. However, as you go along with your mobile campaign, you have to sit down with your PPC management expert and expand your keyword list.
- 2. Use ad extensions. What are ad extensions for when it comes to mobile marketing, you might ask? It’s for presenting call to action. There are specific ad extensions for mobile campaigns. According to PPC Hero, approximately 61% of smartphone users search for places—shopping malls, restaurants, etc. If your business is dependent on location, make sure your PPC management hooks you up with location extensions.
- 3. Be strategic about ad copy. Here’s a PPC management ad copy refresher: You can increase site visits and quality of clicks by highlighting price points and promotions. It helps customers get an idea of your product or services so they know if what you are offering is fit for their budget. Promotions, as you well know by now, are a great way to entice potential customers to click on your ads.
- 4. Make sure your landing pages are mobile-friendly. If you have a mobile campaign, it is a PPC management must to optimize your landing pages. Otherwise, what is the point of a mobile marketing strategy if your landing page won’t even display clearly on a smartphone or a tablet device?
- 5. Target to be in the top two of search results. PPC Hero notes that mobile ads are usually displayed above and below organic search results so if you are not in the top two, your chances of visibility are significantly diminished.
Are you optimized for mCommerce?