SEO vs PPC [INFOGRAPHIC]

Previously, we discussed the importance of meeting the demands of the audience and staying focused on a single topic per release when drafting a press release for the purpose of SEO. Today, we conclude this two-part article by Meg Walker, Online Marketing Director of PRWeb, that aims to help small businesses more effective press releases…

Today, we are sharing with you tips on how to maximize Google Analytics for lead generation courtesy of the folks over at PPC Hero. First off, what do you understand of Google Analytics as a PPC management tool? In a nutshell, Google Analytics evaluates user action when visiting a website and lines this up against…

  There’s been a lot of buzz recently about incorporating video in emails. There are two main ways to do it: 1. the new-school, techy way of embedding and playing the video in the email (not yet readily available) 2. the old-school way of including a link in the e-mail that directs readers to a…

With so many things to remember for PPC management, some are eventually lost or forgotten along the way. Unfortunately, the ones you or your PPC management expert sometimes forgets are the simple and extremely useful ones. PPC Hero shares with us three of these oft forgotten PPC management tips that should gain back their rightful…

The best SEO company should make every website search engine optimization friendly. HubSpot.com offers a few ideas how to accomplish this.