Companies have finally left the beta stage of incorporating social media marketing into their advertising strategy. Simply put, businesses are now in the process of fully integrating social media marketing so much that budgets are allotted towards doing just social media and internet marketing. The end of the last quarter of each year means budget…
This past Saturday, Google CEO Eric Schmidt tweeted that Google would be airing its first ever television ad as one of the Super Bowl’s wildly anticipated commercials. Although the ad has been on YouTube for the past three months and initially intended for just the Internet, Google’s affinity to this particular ad and its positive…
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With Facebook’s new messaging system, email marketers are eager to know how this may affect their business, in terms of using social media. Because Facebook has been heavily incorporated into social media marketing strategies, the new messaging system will undoubtedly impact social media efforts practiced by businesses. Here are a few aspects of the new…
Today Ask.com, once a powerful contender in the search engine industry, laid off most of their search engineers, and has stepped out of the search engine market. Although Ask.com will still provide a search feature, the service and the algorithm will now be contracted through one of their competitors, likely Google. Since 2005, Ask.com has…
When it comes to social media analytics, the key is for you and your social media agency partner to know how to listen. What does it mean to listen? Listening is finding out what your target market is saying in the social media landscape. It is not a one-time process. It should be an ongoing…
