Social media marketing has definitely come a long way and has become a crucial part of digital marketing. And like its dynamic counterparts, social media marketing continues to evolve over time. This is why it’s a must for marketing experts to be updated with the latest trends.
Here are eight of the current social media trends for this year as listed by the best digital marketing company in Los Angeles:
- Think local.
Always think of local optimization for your social media pages. Add your address and your local phone number. By doing so, you make it easier for local customers to find your store. Building location-specific pages can engage the local target market more effectively.
- Interact with your followers.
Social media pages are all about engaging your followers. You can do so by customizing content to encourage your audience to participate in campaigns. For example, you can use Facebook Insights to create content based on your followers’ social media behavior.
- Push for ephemeral content.
Ephemeral content refers to types of content that disappear after a certain period, like Facebook and Instagram stories. This type of content is effective in triggering an immediate response from your followers and boost engagement.
- Post your products.
According to MicroCreatives.com, 50% of all searches will be made through visual or speech search in 2020. So make sure to post images of your products in your social media pages, add text, and price for easy product discovery.
- Create more videos.
Google has shown its preference for video content and has already added a video carousel in its SERPs. This is why it’s the perfect time to produce more videos and post it on your website, especially on your social media pages.
- Apply VR and AR if possible.
Millennials prefer interactive content over any type of content. This is the reason why you should apply VR and AR on your posts. You can use tools such as Facebook 360 or Facebook Canvas to showcase this type of content.
- Reach out to influencers.
Influencer marketing will help boost your engagement entity this 2020. And this will certainly help in improving your website’s engagement and brand popularity. In return, your traffic and conversion will increase as well as your organic ranking.