As internet marketing experts we are always investigating the impact that social media has in internet marketing. There is definitely strong evidence out there that shows the correlation between social media and SEO for stronger and more effective link building. We like to call this common practice of integrating SEO keywords in social media content “social linking”. A video or Facebook post can be shared on many other social platforms such as Tumblr, Pinterest, Twitter, and Instagram with social shares. It’s no wonder social media is a fast, easy way to get your brands message across multiple channels with the simple click of a button. Social networks, when used properly can promote products, people, and content to targeted online communities that include consumers and professionals alike.
SEO and social media integration has so much potential to increase your ranking and optimize your content to get more traffic online. Social links have even helped increase click-through rates and reduce bounce rates due to their promoted content links. The most important value social media provides brands is social awareness, and a chance for their brand/product to interact with their consumer on a daily basis. Due to the increase in social links, we believe it is impossible for search engines to ignore their impact when evaluating search results. The relevance of the link and social media content greatly determine the evaluation of social links found in Google search engine results.