Somewhere along the way, you have probably asked yourself or your Internet marketing expert: does social media marketing really work? Of course, we are inclined to give you a resounding “yes” but until you yourself have experienced social media success, then it’s really hard to defend our answer.
So for today, we are sharing with you some social media success stories courtesy of the Social Media Examiner. The best part about this is that these are small online businesses so you can most definitely relate to how they achieved online success. Time to call your Internet marketing expert for some tried and tested online insights!
1. JarvieDigital Photography. Scott Jarvie takes wedding and nature photographs and he even has his own method named after him: The Jarvie Window. In addition to posting his amazing photos on his site, he also uses Facebook and Google+ to engage clients and promote his products and services. He has a personal Google+ profile where he shares resources and comments on questions. He also has a business Google+ page where he promotes his services. What’s notable about Scott is his generosity despite his level as a photographer. He even posts works of his students, which is a great way to show and spread social media love. What can you and your Internet marketing expert learn from Scott? First, differentiate your social strategies especially if you have separate personal and professional profiles. Second, give away free and useful knowledge. It’s a great way to grow a solid fan base and establish your expertise.
2. The Prospecting Expert. The Prospecting Expert is a business-to-business consulting firm founded by Steve Kloyda. He basically helps sales people with prospecting. His main social tools? Videos and podcasts. Like Scott Jarvie, Steve provides his followers valuable content on a regular basis via his podcast show and video channel. Steve also has a good grasp of branding and makes sure that he is recognized through a consistent look and feel regardless of the social platform he uses. What can you and your Internet marketing expert learn from Steve? Three things. One, start a podcast or a show for sharing your content. Two, make sure your branding is recognizable and consistent. And finally, develop an app for delivering content to your customers. This is, of course, quite an investment but the marketing benefit in the long run is worth it. Steve has an iPhoneapp that distributes his content straight to his followers’ mobile phones. Ingenious.
Come back tomorrow for more of social media success stories, small business edition!
