Web content is one of the basic steps in doing any SEO and social media campaign. The importance of content cannot be stressed enough because it is one of the factors that search engine crawlers rank and index which is why it has to be keyword optimized both for SEO and social media marketing. There…
Facebook is continuously being adopted by businesses nationwide and is showing no signs of slowing down. If you ask Internet Retailer’s 2011 Top 500 companies, you will find that 86% (or 432 companies to be more precise) of them have taken a liking to the world’s largest social networking site. This figure is a 16%…
When Facebook was “cool” Remember when Facebook was “cool”? It was only a few years ago when Facebook was a start-up with a clean interface, exclusively focused on college students. For a short time, Facebook stood its ground, refusing to become another tool for “the man” (a.k.a. big business) to use, a path that infested…
Flowd is a new start-up geolocation application that attempts to build closer relationships between bands and their fans. Flowd is essentially Foursquare for bands, allowing them to update their attendance of shows through real-time updates. Many bands today are already engaged with their fans through Twitter, Facebook, and Myspace. These social media applications allow bands…
In one of his most famous quotes, Ralph Waldo Emerson said “Imitation is suicide;” and that lesson certainly still holds true to social media in the 21st century. Early this spring, the New York Times published an article about ‘Facebook alternative’ – or more scandalously, ‘Facebook killer’ – Diaspora, an up and coming social…
Facebook is unstoppable. In an attempt to expand its international reach, this popular social media marketing website has just launched a new mobile version of its site. Even with the media currently defacing its name, Facebook is staying strong by making sure it does not fall behind its competitors, including MySpace, Twitter and Foursquare. This…
Social media is about more than just delivering content to the online world. It is imperative that companies participating in social media marketing have conversations with their users. This means that companies should market with the goal of building relationships with members of the online community. It is important to create transparency by answering questions,…
Venturing online through ecommerce is probably one of the best ways to get ahead of the game, especially now that more and more people are into online shopping. However, before taking the plunge, one must consider the ecommerce solution platform to use, the ecommerce website design, and the online marketability factor of the venture. An…
We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back…
Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and…
