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Google Search Console Adds AI Mode Traffic

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Google has confirmed that Search Console now includes AI Mode traffic data in Performance reports, marking a major change in reporting. This update helps site owners better understand how AI-powered search is driving impressions and clicks to their pages. What Is AI Mode? AI Mode is Google’s conversational search feature. It builds on AI Overviews…

Nearly 50% Google’s AI Overviews Link Back to Google
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Nearly 50% Google’s AI Overviews Link Back to Google

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A new study reveals that nearly half of Google’s AI Overviews link back to Google itself instead of external websites. This trend signals a stronger “walled garden” effect, where users are encouraged to stay longer within Google’s ecosystem. Google Keeps Users on Its Platform SE Ranking analyzed over 100,000 keywords across five U.S. states. Their…