LinkedIn is rolling out new tools to help users discover video content and give creators better insights. According to Lakshman Somasundaram, LinkedIn’s Director of Product, video watch time has jumped 36% in the past year. This increase is due to more people posting videos, with video content growing twice as fast as other types of…
LinkedIn remains the best platform for B2B lead generation. With over 1 billion professionals, businesses can target decision-makers effectively. But with rising competition, you need smarter LinkedIn Ads strategies. Here’s how to optimize your campaigns in 2025 and generate more leads. 1. Use AI-Powered Targeting for Better Reach LinkedIn’s AI helps advertisers target the right…
LinkedIn video posts are making waves, reaching audiences three times larger than text posts, especially when shared in short formats during the morning. Key Insights on LinkedIn’s Video Performance According to new research from marketing strategist Caroline Giegerich, LinkedIn video posts significantly outperform text, providing three times the reach. Her findings, published in Adweek, confirm…
As a digital marketing agency in Pasadena, Cybertegic understands the significant opportunities LinkedIn provides for B2B businesses. LinkedIn transcends being a social network to a professional platform where companies can connect, engage, and grow. Here are five quick LinkedIn marketing tips to boost your B2B business: 1 – Optimize Your Company Profile Your profile is…
Google is set to revolutionize how we experience the web by phasing out support for third-party cookies in Chrome. The company plans to disable these cookies for 1% of Chrome users in early 2024 as the first step towards a broader phase-out for all users by Q3 2024. Why the Change? So, why is Google…
LinkedIn’s latest update introduces a range of enhancements designed to empower creators and foster deeper engagement through newsletters. This update lies in the expansion of LinkedIn’s newsletter capabilities. Newsletters have gained significant traction on the platform, serving as a conduit for sharing insights, industry updates, and thought leadership. To amplify this trend, LinkedIn now offers…
LinkedIn serves as a powerful platform for professionals to connect, share insights, and build valuable relationships. Beyond its networking capabilities, LinkedIn also presents a significant opportunity for content marketers to reach a highly targeted audience and establish thought leadership in their respective industries. In this article, we will share ten effective content marketing tips on…
Businesses that still haven’t used LinkedIn may lose many opportunities. This online professional network can help brands connect with over 600 million users worldwide. Companies can also connect with professionals considered potential high-quality leads with LinkedIn. Here are 10 tips on how to improve your LinkedIn marketing strategy as recommended by the experts from Cybertegic,…
Linkedin will roll out a new feature that will enable users to add external links to the photos they post on their feed. This new feature allows another opportunity for users to drive traffic to their website from their Linkedin business page or profile. Linkedin Creator Manager, Geri Silver, announces the new feature on her…
