Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA…
Tag: online marketing
Real-Time Bidding: Game-Changer for Advertisers and Web Publishers
Real-Time Bidding (RTB) has now becoming increasingly popular in the world of online marketing. Although this advertising method has been around as early as 2009, it is only until 2013 that this practice has been widely recognized and utilized in…