Here’s one to inspire you and your Internet marketing expert.
Last year, News Corp—publisher of The Wall Street Journal, The New York Post and UK’s The Daily Telegraph, among others—launched a daily news magazine especially for the iPad. Ultimately, it was an iPad app that maximized the features of Apple’s tablet—interactivity, video and audio capabilities and linking.
A year later, The Daily for iPad has 100,000 PAID subscribers making them the third largest-grossing app on iTunes. What does this tell us?
People are willing to pay for good content.
We told you this was going to be inspiring.
What did The Daily do to achieve such success? For starters, they hired journalists. The real ones. Then they made sure that the look and functionality specifically catered to the features of the iPad. For example, The Daily added tablet bells and whistles so that when you read a review of a CD, you can click the link, download it to your iPad or listen to the tracks while reading the review. Super cool! This is, of course, not as easy as it sounds. It’s hard work and it was worth it.
Now, you and your Internet marketing expert are probably wondering, what can we do? Well, if you have the money, you can go as far as creating your own app for a niche market. But you can also work on creating top notch content for your current social media platforms. Again, this sounds easy. But your Internet marketing expert will tell you that it’s not. It requires a lot of effort and dedication.
Another thing to be learned from this success story is the value of listening to your market. Things like how they read, where they read and what ads they click on are invaluable data that can help you and your Internet marketing expert create better content and a better online experience.