Local SEO has become one of the fastest-growing strategies in digital marketing. In local SEO, you build your strategy around how easily customers around your area can find your business online. With more than 46% of all searches having local intent, businesses have finally understood the importance of targeting the local market.
So if you’re new to local SEO, here is a list of do’s and don’t of local SEO marketing as summarized by the best digital marketing company in Los Angeles:
DO’S
- Keep your local information or NPA (name, phone, and address) citations accurate and consistent on as many directory listings as possible. Double-check all your listings, especially those in Google My Business, Yelp, Bing, Yellow Pages, and Facebook.
- Claim all your business listings on primary search websites such as Google, Yahoo, Bing, and Yelp.
- Optimize your website to be mobile-friendly. You see, most people with local search intent often use their phones when browsing online. So it is a smart move to make sure that your website has a responsive design.
- You can use social media channels to position your business as an expert in the industry. Make sure that you post relevant things regularly and engage with your followers.
DON’TS
- Never write fake reviews for your company. This can hurt your online reputation, and it won’t be long before Google realizes that your listings have fake reviews, which can affect your organic ranking.
- Don’t list or say that you have an office location in a city or place that you do not have an actual office.
- Don’t publish multiple phone numbers in different website directory listings like Yellow Pages. Instead, when listing your website in these directory listings, make sure to stick to your local number.
- Stick to using white hat SEO when doing local search marketing. This also applies to how you do your ads with local targeting.
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Last but not least, don’t wait to get started on local search marketing! Start now if you can so you can attract more local customers and grow your business.