Analyzation is important in any business venture, especially in the world of e-commerce. Although there are a bunch of online tools that can determine your website’s statistics, there are certain metrics you should prioritize over the others. These metrics can actually identify serious issues on your e-commerce website and can help you answer those problems.
Today, we at Cybertegic.com, the best internet marketing company in LA, have listed down five vital metrics you should take note of when analyzing your e-commerce website:
New Visits
This metric will tell you how many new people or internet users are visiting your e-commerce website. It can also show your website’s traffic sources, both paid and organic. This can help you determine whether your traffic generation strategies are working or not.
Conversion Rate
Conversion rate refers to how many visitors are purchasing from your e-commerce site. An online tool called Google Analytics can tell you the percentage of each traffic source and their conversions. This can help you pinpoint the right traffic sources to focus on and improve to further increase your sales.
Within the same metric, you can also see the specific days and times when people are making their purchases. By using this information, you can further improve your marketing ads by displaying them at the right time.
Visitor Behavior
This metric shows you more about your visitor’s behavior when navigating through your site. It tells you which pages they often visit, and pages that causes them to exit your website. Such information can help you improve those specific pages, and improve your overall bounce rate and possibly increase your sales.
Unique Purchases
This vital metric can accurately tell you what your key products are, what’s selling and what is not. It shows you the total number of times a specific product has been purchased. This can help you prioritize those products in your marketing campaigns, especially in your paid ads.
Abandoned Shopping Carts
Last but not least is the number of abandoned shopping carts on your e-commerce website. This helps you know how many people are getting to the final stage of purchasing and then leaving your site. This can tell a lot about your purchase and payment process. A high number of abandoned shopping carts could only mean that there’s something wrong with your purchase checkout.
