Did you know that millennials spend more than 48% of their time on the internet by watching videos online? No wonder, experts have dubbed video marketing as the future of digital marketing. As time passes by, the internet will get more populated with video content, and it will be a vital part of SEO.
Still wondering why? Then here are three of the main reasons why video marketing will soon conquer the digital marketing scene.
Google prefers websites with videos.
According to Animoto, customers would rather watch videos about a product than to read about it. And since most marketing videos have a video length of two to three minutes, it allows you to increase the time spent by visitors on your site. With these two things in mind, Google has pretty much shown an interest in video marketing.
In 2006, Google bought Youtube. Since then, there has been a significant increase on how videos can affect a website’s search engine rank. In a statistic made by Moovly, having videos embedded on your site can increase the chance of your site appearing on the first page of Google by 53 percent.
Videos can boost sales and conversion.
In an article created by Business2Community, they mentioned that marketers who use video marketing are more likely to have an increase of 49% in their revenue. Yes, videos can make some serious money. And how can that be possible? That is by adding a video on your landing page. Such action can increase a page conversion by 80 percent.
Not only that, but videos can also increase your direct sales. In a study made by Wyzowl, 74% of users subsequently buy a product after watching its product video. This just shows that videos can engage more than written content.
It works hand-in-hand with social media marketing.
Lastly, video marketing works with social media marketing. According to Michael Stelzner of Social Media Examiner, more than 60% of social marketers have used videos in promoting their business or product in 2015. It then grew by 73% on the next year.
Social media networks like FB and Instagram have encouraged video content on their features namely Facebook Live and Instagram Stories. Twitter even has its own Periscope. And to top it all up, Youtube also happens to be one of the most popular social media networks around the world.
With social media though, marketers should remember that they have to create an entertaining video to be able to engage and encourage viewers to share them. From there, social shares can turn into traffic and boost both your search engine rank and revenue.
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