On-site optimization plays a crucial role in your website’s ranking. And if your website is not ranking on top of Google’s search result, then you might want to check your on-site optimization and how you’re doing it.
Here are 10 things you should never do when optimizing your web pages as listed by Cybertegic, the best digital marketing in Los Angeles:
- Never copy content from other websites. Plagiarizing content is one of the biggest problems in SEO. Google can even penalize your website for copying content from ranking sites.
- Never leave your website’s meta title and description empty. Meta title and meta description play an important role in telling Google bots what your web page is all about.
- Never duplicate meta title tags and meta descriptions. Google can penalize your website for having copied meta-data. Aside from that, it can also cause issues since search users might not click on your website upon seeing a result with the same information from another website.
- Not fixing broken internal links. This can result in a bad user experience. They also can affect the flow of link value on your website.
- Not checking broken external links from other websites. This can chase website visitors away and always waste a link juice that could help your website gain more traffic. Worst of all, broken external links can affect your organic ranking on Google.
- Not improving your website’s mobile performance. In this digital age, users expect websites to load as fast as possible, especially on their mobile devices. You can lose users if your website is not loading on mobile devices as quickly as it does on a desktop.
- Not upgrading your website to a mobile-friendly device. Small businesses often do not pay attention to their website design. However, Google’s latest algorithm prioritizes websites with a mobile-friendly design.
- Not improving your website’s loading page speed. The ideal loading speed is two to three seconds, while the average load time is five seconds. Websites that load six seconds and above can drive away traffic.
- Not putting ALT attributes to your images. ALT attributes help your pictures to show on Google search results. It tells search engines what your image indicates.
- Not fixing broken images. Certain websites require image support. Broken images affect the user experience and also drive online visitors away.
