Did you know that 51% of content consumption comes from organic search traffic? Although you may get high-quality leads from paid-search marketing, traffic from organic search shows your brand’s authority and expertise. This is true, especially if customers see your website appear on Google’s top search results. If you want to improve your organic search traffic, then you found the perfect article.
Here are three digital marketing tips to help you increase organic traffic on your website, as recommended by Cybertegic, the digital marketing agency in Pasadena.
1 – Start SEO marketing for your business.
SEO is made up of multiple processes that will help your website appear on Google search results. And if your website appears on Google, that means that you will get more traffic. The more traffic your website has, the more opportunities there are to convert online visitors into customers.
SEO includes several things such as keyword research, on-site optimization, link building, content marketing, SEO submission, and many more. SEO can be a complex process, so you need professionals to handle your SEO marketing. If you have no idea how to find the right digital marketing agency for your business, you can check our guide here.
2 – Use social media marketing to reach your target audience.
Social media marketing offers several benefits to business owners. It allows businesses to get more exposure and traffic. And more importantly, social media channels can give you marketing insights into what your target audience wants to see from your brand. This allows you to improve your content marketing strategy to increase more engagement from your social media channels.
For starters, here are the top 10 social media channels for your business from Buffer:
- YouTube
- Messenger
- Tumblr
- Qzone
- Tik Tok
3 – Create and share infographics.
Infographics are visual presentations of data and information and are one of the best types of visual content marketing to use. They are designed to make complex info easier to share so users can easily digest the details. It is one of the best tools to use to start a viral marketing campaign. This is primarily because infographics attract attention from a large audience — as they are easy to read.
Here are five exciting facts why businesses should use infographics summarized by LucidPress:
- 65% of people are visual learners, making infographics a great way to inform your brand.
- Infographics can increase your website traffic by 12%.
- 30% of marketers use infographics more than any other visual content such as videos and GIFs.
- Infographics are shared on social media channels three times more than any other type of content.
- 37% of marketers think visual marketing is the most important form of content for businesses.