One of the most common problems new online entrepreneurs encounter is seeing no leads coming to their website. Some people think that all you need is a website to get an online lead for your business, but that is not the case. To get leads, you need your website to appear on top of Google search results. To be able to do this, you need to first determine your website’s problem.
Here are six reasons why your website is not ranking on Google:
Your site isn’t indexed in Google.
If your website isn’t indexed in Google, then it will never appear in search results. There are three possible reasons why your website isn’t indexed in Google:
- First, your website may have been de-indexed by mistake.
- Second, Google’s web crawling bots haven’t crawled your site yet. This problem is pretty common with newly-launched sites, especially those with no regular publishing schedule.
- Third, you developed your site on a de-indexed expired or penalized domain.
Your website has poor on-page optimization.
Suppose you have created strong backlinks and shared useful content relevant to your target keywords, but couldn’t get your website on your desired ranking. In that case, the problem may be because you have poor on-page optimization.
Here are things you can do to improve your website’s on-page optimization:
- Keyword Placement and Density – Proper keyword placement is crucial to help Google know your web pages’ subject.
- Optimize Meta Tags – Google and other search engines use metadata, including meta titles, meta descriptions, and meta tags to find out what your website is all about.
- Update your Title Tags – Your web page title tags can impact the search engine rankings of your
- Improve your Meta Description – Meta description can significantly affect your website’s click-through rate when showing search engine results, so write an engaging one.
Your website isn’t mobile-friendly.
Mobile usage is slowly overtaking desktop usage, so having a mobile-friendly website is essential. Remember that Google and other search engines consider a site’s responsiveness and user experience when ranking a website.
You don’t have high-quality content.
When it comes to ranking on SERPs, you need to provide consistent, high-quality, and relevant content. Whether it is a blog, site info, or a press release, good content can bring more users to your website. High-quality content is also the most important factor for Google when ranking a website.
You have URL and site errors.
As the trusted digital marketing company in Pasadena explains, always check your website for URL and site errors. Search engines don’t like seeing URL errors, such as 404s.
Here are things that could lead up to site URL errors:
- The URL might be removed.
- The URL has an error.
- The URL is changed or adjusted.
- The URL is not SEO-friendly.
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Go to your website and check which one of the things we listed above might be affecting its performance. If you need any help, we at Cybertegic provide free website consultation. Feel free to call or email us to talk to one of our experts.