SEO (Search Engine Optimization) and SMM (Social Media Marketing) may be two different approaches to doing online marketing. But did you know that these two actually share a few similarities, especially when it comes to their goals?
Here are a few similarities between Search Engine Optimization and Social Media Marketing, as listed by the trusted SEO marketing company in Los Angeles, Cybertegic:
- It focuses on content.
For search engine optimization (SEO), content is king. Content should be of high-quality, unique, and, most of all, relevant. The same rule actually applies to social media marketing. If people don’t like the content on your website, then they are not going to link to it. And if people don’t like what you’re posting on your social media channels, then they will not also share, re-tweet, or re-post your content on their page.
- It brings inbound leads.
Social media marketing and SEO both bring inbound leads. This makes them fall under the category of inbound marketing. They rely on pulling the audience in and earning their trust by posting and sharing relevant information about their product/service, instead of shoving them immediately on their faces.
- Sharing is key.
From time to time, Google reminds marketers about the importance of backlinks or inbound links. These are links coming from other sites, and they have the strongest ranking factor for years. The equivalent of inbound links for social media is having your followers share your social media posts with their friends and followers.
- It helps brand authority.
SEO and social media marketing are both about gaining brand authority online. Most of the top websites that rank on top of search engine results, especially in competitive industries, are seen as authorities. The top brands on social media are also referred to as authorities and the top people in their niche.
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By studying these similarities between the two marketing channels, you can get an idea on how to further improve your strategy. If you need any help in your SEO or social media marketing, then let us know by calling us on our number or sending us an email so we can help you.
