Email marketing, by far, has been one of the most effective ways to get leads. In fact, 98% of marketers consider their email marketing strategy successful in bringing new customers to their business. If you happen to be planning on how to start your email marketing strategy, then this article might help you.
Here are five great tips on how you can improve your email marketing to increase your conversions, as listed by the best digital marketing company in Los Angeles.
- Your email and its content should be scannable.
According to experts, the average time spent reading an email is 11.1 seconds. This is why you should make sure that the context in your email can easily be scanned by your subscribers. You can do this by breaking down paragraphs and sticking to short sentences. Keep your email’s layout simple and easy to read.
- Send a mobile-friendly design email.
Over 50% of emails are opened by people using their mobile phones. This is why your email layout must be mobile responsive. Make sure to check the email in the mobile preview before you send it to your subscribers.
- Don’t forget about personalization.
Sending personalized email messages can improve click-through rates by an average of 14% and conversions by almost 10%. One great tip is to address the reader of the email by the name.
- Come up with catchy subject lines.
More than 68% of people open their emails based on the subject line, so make sure to come up with an engaging one that will make your subscribers want to check the whole thing. Also, remember to keep your subject line short with fewer than 50 characters. Do stick with one topic per email as well.
- Place CTA in your email in multiple locations.
For your email to convert, the subscribers should be able to access the CTAs. So place a call-to-action link in multiple locations to increase the conversion rate. For example, place a CTA button on the header graphic, inline text, and conclusion.
