Getting the attention of your readers and keeping them subscribed to your blog is not an easy job. You need to offer something fresh that will keep them interested every day. This is the reason why the best internet marketing consultants encourage bloggers to learn how to create and repurpose their content in fresh and user-friendly formats. By doing this, you will not only keep your readers interested but will also strengthen your SEO to reach a broader audience.
That’s why for today, we have listed down five ways on how you can make your content fresh and exciting:
Infographics
According to science, humans are visual creatures, and they learn quickly through images rather than reading words. That’s why if you want to share your content on your social media accounts, convert them into infographics. Creating infographics is one efficient way to represent complex data so readers can easily understand it. It is also an effective means to communicate with users and engage with them.
Creative Videos
People love to watch videos. As we know, Youtube is currently one of the largest search engines on the Internet. That is because people would rather watch something they want to learn about rather than read it. It’s also the reason why marketing experts are starting to focus on video marketing these days. To further prove our point, 61% of businesses have begun using video content marketing in 2016, as found in a statistical report created by Wyzowl.
Slideshare Decks
Slideshare is the world’s largest professional content sharing community which allows users to share, present, and discovers presentations and infographics. It is also one of the tools you can use to share your content with a larger community or to people who are interested in your niche. Since SlideShare is owned by LinkedIn, it is one of the highly visited websites and has more than 60 million visitors which accumulate around 3 billion slide views per month.
Live Streaming
According to an article created by Variety.com, 37% of American viewers use streaming services. And one could expect that especially with apps like Snapchat, Periscope and Meerkat dominating the internet community. Facebook even launched its own live streaming feature called Facebook Live to allow its users to share live videos to their followers. Live streaming will allow you to talk about a particular trending topic right at the moment you want to. One good example is GE; they use Periscope for their content marketing by taking live videos featuring the capabilities of their gears.
Podcasts
In a study conducted by Pew Research Center, one-third of Americans listen to podcasts. That means that more than 57 million listen to podcast monthly. These numbers represent a massive share of the market, making podcasts the perfect medium to boost a content marketing campaign. Aside from the fact that they are engaging, podcasts also happen to be a cost-effective way to produce content compared to video or graphic design creation.
