Did you know that there are elements in your web page that can affect your website’s placement on search engine result pages? By learning what these elements are and what they do, you can tweak them to further help your website’s current SEO.
Here are six of the most important on-page SEO factors that can affect your website’s ranking, as listed by the trusted digital marketing company in Pasadena:
Page Title
The web page title is the first attribute that shows up in search results for your website. It is important to note that every page on your website should have a unique title. Add an important keyword to your page title that is relevant to the page content. Also, keep the title to a maximum of 70 characters.
Meta Description
The web page meta description is a short description, usually consisting of one or two sentences that describe the page to search engines and users. The ideal meta description should consist of two keywords, a call-to-action phrase, and a maximum of 160 characters.
Meta Tags/Meta Keywords
Meta tags or meta keywords are unique keywords that are assigned to each particular page of your website. These keywords must be included in the page’s content as well. It is also important to take note that the keyword should be relevant to your page. It is better if your page content talks about the keyword as well. Use your main keyword first, then add related keywords or synonymous phrases.
H1 Tags
H1 tags refer to the largest HTML heading on a specific page, which goes up to H6 tags. H1 stands for heading 1 and is usually used to refer to important points in your web page content. SEO experts recommend web developers and content creators to only use one primary keyword per page.
Alt Text
Alt Text is an element that provides an alternative text for when an image on the website cannot be displayed. Alt texts can be read by search engine bots and help them further understand your web page’s topic. This is why adding alt text to each image on your website is a must. Use relevant keywords to help the search engine know what the image is all about.
Title Text
The title text is what describes the link’s main content. You can place it on all text links to their match primary keywords for the destination. It is also very important, especially when building links internally or externally, since title text is another element that search engine bots use to determine a web page’s topic.
