Shopify is the biggest e-commerce platform today. It offers a complete e-commerce solution to help entrepreneurs start selling their products or goods online. But before you start using Shopify, you might want to know its pros and cons first.
Below are the pros and cons of using Shopify as your e-commerce platform.
PROS
- Shopify is easy to use. In fact, you don’t have to worry about technical stuff at all. It provides excellent beginner guides and documentation to help you build your own site.
- It offers great designs. Shopify has a large number of web designs you can choose from. And the best thing about them is that all of them are mobile-friendly.
- Shopify is flexible. Its core system and templates are great, but you also have full access to their code to personalize them.
- It is scalable. Shopify a powerful e-commerce platform, still it remains user-friendly. Thus, it is easy to scale for small or big online stores.
- It provides 24/7 support. Another thing about Shopify is that it has a 24-hour support team to help you, unlike other open-source solutions.
CONS
- It uses subdirectories for URL structure such as /pages/ or /blogs/news/ which makes them not SEO-friendly.
- Not all themes come with a multi-language feature. Although there are templates available, some of them are very expensive or have limited functionality.
- Shopify actually charges transaction fees on top of the payment process fee, such as Stripe or Paypal.
- It is not easy to migrate from other ecommerce platforms to Shopify.
- Many apps available in the Shopify store are paid.
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Despite all of its cons, we think that Shopify is still a great e-commerce platform, especially for starting businesses. It has all the functions that make it user-friendly and easy to navigate, which you wouldn’t appreciate in other platforms such as Woo-Commerce, Magento, or Volusion.
If you need any help in starting your Shopify store, Cybertegic is a trusted digital marketing company in Pasadena that offers web development services, including Shopify. Call us and let us know how we can help you.
