Social media marketing is a must for any brand looking to connect with its audience. However, with keeping up with fads, and entertaining followers, and answering customer’s questions it can be a full time job. AI has also made its way into being a tool that every business should have under their belt if they want to compete on a level playing field when it comes to social media, it makes everything easier, faster, and more efficient. Let’s dive into exactly how businesses can use AI tools to make social media marketing work better for them.
Why AI is a Game-Changer for Social Media Marketing
You’ve likely heard the term “AI” a lot, especially in recent years. From self-driving cars to recommendation algorithms, AI is everywhere—and social media marketing is no exception.
Here are some reasons AI is becoming a must-have for businesses on social media:
1 – Saves Time and Effort
Social media can be a time-consuming beast. Creating content, responding to messages, and monitoring brand mentions all take time. AI can handle many of these tasks, helping businesses to work smarter, not harder.
AI can automate the scheduling of posts, analyze engagement rates, and even suggest times when the audience is most active online. This frees up time for marketers to focus on the big-picture strategy rather than getting bogged down in day-to-day tasks.
2 – Boosts Engagement with Personalized Content
Personalization is key in social media. People want to see content that’s relevant to them, and AI makes this possible by analyzing a user’s past likes, shares, and interactions to recommend content they’ll likely enjoy.
Ever notice how platforms like TikTok feel like they just “get” you? That’s AI matching the feed to your liking. From a business standpoint, AI can create content that keeps followers and makes the business more visible.
3 – Enhances Customer Support
Customers expect quick responses, and AI-powered chatbots are a lifesaver. They can handle frequently asked questions, offer personalized responses, and even provide recommendations based on a customer’s preferences.
Imagine a clothing brand’s Facebook page: a chatbot could answer questions about sizes, suggest similar items, and guide users through a purchase—all in real-time, any time of day. This constant support allows companies to provide the immediate answers that their customers demand and in turn help build better relationships between the brand and the customer, and increase overall customer satisfaction.
4 – Provides Valuable Insights and Analytics
AI doesn’t just make marketing easier; it makes it smarter. AI-driven tools like Sprout Social offer insights into which posts are performing well and what content generates the most engagement.
These analytics are like a goldmine of information for marketers because they provide a roadmap for improving future posts. By continually learning from past successes (and flops), companies can adjust their strategies and content to maximize reach and effectiveness.
Top AI Tools for Social Media Marketing and How to Use Them
If you’re considering bringing AI into your social media strategy, there are some great tools available to help you get started. Let’s look at a few of the top options and how you can use them.
1 – ChatGPT (OpenAI)
- What It Does: Generates creative ideas, captions, and responses.
- How to Use It: Use ChatGPT to brainstorm caption ideas, respond to customer comments, or create short, engaging messages. It’s a quick and easy way to add some extra creativity to your posts while saving time on repetitive tasks.
2 – Hootsuite Insights
- What It Does: Monitors brand mentions and customer sentiment.
- How to Use It: Set up Hootsuite Insights to track your brand and industry trends. You’ll receive alerts for relevant mentions and keywords, allowing you to join timely conversations or respond to any issues right away. This is a fantastic way to stay in tune with your audience’s needs and preferences.
3 – Canva’s AI Design Tools
- What It Does: Helps create visually appealing posts and resize them for multiple platforms.
- How to Use It: Canva’s design tools are perfect for creating cohesive, branded content. You can use templates to design professional-looking posts, then use the Magic Resize feature to quickly adjust them for different platforms.
4 – Sprout Social
- What It Does: Analyzes engagement, audience demographics, and performance metrics.
- How to Use It: Connect Sprout Social to monitor/examine your social media behavior. Once you know what your followers are most interested in, you can tailor your approach to emphasize this kind of posts because these are the ones that people will respond to the most.
5 – Lately.ai
- What It Does: Turns long-form content into social media posts.
- How to Use It: If your business creates blog posts, podcasts, or other long-form content, Lately can break it down into bite-sized social media posts. This is a great way to stretch the value of your content and ensure it reaches a wider audience without requiring a ton of extra effort.
6 – Brand24
- What It Does: Tracks real-time mentions as well as your brand keywords.
- How to Use It: Brand24 can help you track mentions of your brand on various networks. It pays to be on the lookout for brand mentions to help enhance your brand image and establish better connections with your followers.
7 – Lumen5
- What It Does: Transforms text into video content.
- How to Use It: Video is huge on social media, and Lumen5 makes it easy to create video content from blog posts or other written materials. This tool is great for repurposing content and sharing it on video-heavy platforms like Instagram and Facebook, where visuals perform well.
Is AI Worth It for Social Media Marketing?
In short—absolutely. There are many benefits to incorporating AI into your social media plan. It saves time by automating repetitive tasks, improves engagement through personalized content, and provides insights that can refine your approach.
From a competitive standpoint, AI will become a vital tool for those companies who wish to stay ahead of the game with a more strategic, interactive, and analytics based social media platform. It can be one platform or many, but the appropriate AI tools can make a world of difference.
Cybertegic, a digital marketing agency in Pasadena, understands the power of AI in social media marketing. We can help businesses integrate these technologies into their strategies to achieve better results. Partner with us if you want to learn how to integrate AI into your social media marketing.
