Are you having problems in ranking your website in Google’s search page results? Then perhaps you’re not making the right approach. This is why, for today’s article, we’re giving away a few technical tips to help you with your SEO campaign.
Here are seven technical tips to boost your website’s ranking as listed by the best digital marketing company in Pasadena:
- The website should be mobile-friendly.
Google prefers mobile-friendly websites, especially with the current algorithm it uses. Websites that don’t adapt mobile-friendly templates can be penalized. To check if your website is mobile-responsive, you can use specific tools, including the following:
- Google Developers
- Bing’s Mobile Friendliness Test Tool
- GTMetrix
- Add an XML sitemap.
Sitemaps are crucial for Google and other search engines to find and index your website and its pages. You can add a sitemap to your website by using apps or plugins that can generate one.
- Page Loading Speed matters.
Websites that are slow to load are likely to rank lower on search engine result pages. And it doesn’t matter whether your website has gold content. This is because users are likely to leave a website if it doesn’t load for five seconds.
You can improve your website’s page loading speed by doing the following:
- optimize your site’s images
- enable compression
- enable browser caching
- reduce server response time
- use a content delivery system
- Fix any site and crawl errors.
One of the most important things in Technical SEO is to run a technical audit on your website. You can use tools online for this, including Google Search Console, SEMRush, Moz, WooRank, and Raven Tools.
- Improve internal linking.
Internal linking is the process of building links inside your website by linking important and relevant pages together. This is important, especially to starting sites that have trouble generating backlinks from external authority sites.
- Obtain an SSL certificate to your website.
SSL certificates are HTTPS encryptions, which means that your website encrypts important information. This is crucial, especially to e-commerce websites that ask their customers to input their credit card information. A website with SSL means it is a safe and secured website, so it is considered a ranking signal for Google.
- Use Schema Markup.
Schema Markup helps SERP listings to be more prominent. It gives Google extra, crawlable information about the content of your web pages. Schema markup also provides advanced information about a website’s theme and the page’s contextual purpose.
