Link building campaigns come in different strategies. But the best approach or method you should use is the white hat method. A white hat method is a form of link building preferred by Google because it doesn’t use any bad or hidden links.
As a trusted digital marketing company in Pasadena, we only use white hat methods for our clients’ campaigns.
Here are six ways on how you can build links by using the white hat method:
- Publish long content with visual elements.
According to marketing experts, long content with visual elements such as images, illustrations, and videos can generate three times more links than content with texts alone. This is because visual elements engage the readers more.
- Publish research content with tons of data points.
Search engines prefer to show content with original data and research. Plus, according to advanced SEO, this type of content is the most efficient way to generate and earn links.
- Reclaim broken links.
According to researches, 18% of backlinks are either broken or lead to 404 pages. This may mean that up to one-fifth of your current links have no value to your website. You can fix this by identifying those broken links and updating them.
- Reclaim unlinked brand mentions.
There are brand monitoring tools online that can help you crawl billions of online sources every day for mentions of your brand. You can use these tools to reclaim one or two of these source links.
- Reach out using your social media channels.
You can use your social media channels as a form of link building by sharing your website’s content or blog posts. Plus, you can use social media channels to reach new audiences.
- Write guest blog posts.
Guest blogging is one of the best ways you can create good backlinks for your website. It can be your top referral sources if you can publish your guest blog post on a website with a high domain and page ranking.
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When creating backlinks, remember not to expect immediate results because it typically takes three to six months.
