Instagram has opened a lot of opportunities, especially for small business owners who want to build their brand online. But how can one start growing their Instagram account? If you don’t know how to do Instagram marketing, then these tips from the best digital marketing company in Los Angeles can help you.
Here are eight basic Instagram tips for small business owners:
Post interesting photos and videos.
When it comes to Instagram, good visual content is the key to getting followers. So always keep in mind to choose photos or videos that will get the interest of your target audience. Getting their attention will be the first step of turning them into followers, then potential leads.
Complete your profile bio.
For search engines to crawl your Instagram account, you need to make sure that you complete your bio with important details about your business. A good bio should consist of an engaging business description, hashtags, website URL, and a call to action.
Post updates regularly.
Similar to Google, Instagram is likely to index accounts that post updates regularly. So make it a habit to deliver new visual content that will keep your followers updated.
Use popular hashtags.
Hashtags are a way for search users to find your posts on Instagram. So add popular hashtags on your posts. Just make sure that these hashtags are relevant to your visual content.
Use the Instagram filters.
Instagram has several filter effects that can help make your photos more engaging. Experiment with each filter before hitting the post button. Try to see which filter works best with your theme.
Engage with your followers.
Keep your followers interested in you by engaging them in conversations. You can do these by asking questions, replying to their comments, and taking time to answer their queries. This can show that your business values them.
Post at the right time.
To get the most out of your daily updates, post it at the time when your target audience might be checking their account. This way, followers will get to see your post on their feed, which increases the chance of them engaging in the post.