When it comes to social media, the most important thing is to get high engagement from your target audience. To do this, you must post updates that are relevant to your business and to their needs. But aside from that, you also need the right timing when it comes to posting these updates. This will ensure that more users see your posts, thus getting a higher chance of reaching its goal.
With that in mind, here’s a posting guide from the best digital marketing company in Pasadena. Check out the best times to post on Facebook, Instagram, Twitter, Pinterest, and Linkedin:
Facebook – from 1:00 PM to 4:00 PM
According to social media experts, the best time to post on Facebook is between 1:00 PM to 4:00 PM late into the week and on weekends. This is the time that most people go through their feeds to check what’s new with their friends. The worst time to publish content, however, is between 8:00 PM to 8:00 AM.
Instagram – from 8:00 AM to 9:00 AM
Being a visual content sharing platform, Instagram engagement is steady throughout the week than other social media channels. However, there is a slight spike in engagement for posts between the 8:00 AM to 9:00 AM. This is the right time to post your updates. Avoid posting from 3:00 PM to 4:00 PM, because there is a slight dip in engagement activity during these hours.
Twitter – from 12:00 PM to 3:00 PM
When it comes to Twitter, the best days to tweet are Monday to Thursday. The most optimal time to tweet your updates is from 12:00 PM to 3:00 PM, with the peak best time at 5:00 PM. You should avoid posting though between 8:00 PM to 9:00 AM.
Pinterest – from 8:00 PM to 11:00 PM
For Pinterest users, the best day to post content on your boards is on Saturdays. While the best times to pin on Pinterest are from 8:00 PM to 11:00 PM. The hours from 5PM to 7PM, on the other hand, appears to be the worst time to post things on Pinterest.
Linkedin – from 5:00 PM to 6:00 PM
During the past years, Linkedin has seen a lot of growth as it builds B2B connections and opportunities. So when using Linkedin and posting updates about your business, choose hours between 5:00 PM to 6:00 PM. While the best days to post updates are during the workweek, especially on Tuesday when posts get more engagement. However, avoid posting between the hours of 10:00 PM to 6:00 AM.
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It is important to remember that the best times for your brand still depends on your target market. Make it a habit to check your accounts’ analytics data to find out which hours are the best for your audience.
