Google Ads is an efficient tool to get relevant traffic to your website. It allows you to target users who are specifically looking for the products or services your business is offering. With this in mind, we created this short and simple guide to help you generate more leads and spend less on marketing to get more customers.
Here are eight Google Ad Hacks you can do to get more leads, as summarized by us at Cybertegic, your trusted digital marketing company in Los Angeles.
- Research for New Keywords
Use Google Ads Keyword Tool to find new keywords to use in your campaigns. You can also use it to know how many people search for your products or services each month in your targeted locations.
- Use the Search Term Report
Google Ads Search Term Report tells you the exact search term query users typed in on search engines to get to your website. You can use it to pick out new keywords and bad keywords to add as negative keywords in your campaign.
- Optimize Ads for Mobile Devices
By not optimizing your ads for mobile devices, you’re wasting a large portion of potential customers. You see, mobile search traffic is growing 200% year over year. In some cases, 50% of all search queries are conducted on a mobile device.
- Use Specific Landing Pages
It’s a smarter approach if each of your ads should have their own specific landing pages. Match your landing page content to what the users are searching for. Give search users what they are searching for when they click one of your ads.
- Use Conversion Tracking
Enable conversion tracking to know which keywords are working best for your campaign. This way, you can also pause underperforming keywords and funnel your budget towards keywords that work.
- Re-engage Past Visitors with Remarketing
Re-engage those users who have visited your website in the past. These users have already shown interest in your product or service and try to get them back to your website with a remarketing campaign. Using remarketing can improve your response by more than 78%.
- Increase Quality Score
Ads with high-quality scores mean that you can pay less for higher positions. Relevancy is one of the most significant factors that affect your ad quality score. So make sure to use highly relevant keywords to create compelling ads. Increasing CTR (click-through-rate) also is a sure way to improve your ads quality score.
- Try YouTube Advertising
Advertising on YouTube is still cheap. You don’t have to pay anything unless viewers watch your ad for more than 30 seconds. Just think of the amount of information you could get across to your users in that little time.
