In our article last Wednesday, we discussed how SEO should be built for human users or website visitors. We also gave tips on how you can develop your site’s SEO to accommodate them. For today, we are shifting our focus on the search engine bots.
Search engine robots are the AI program used by Google to execute their algorithm and systematic updates that determine the search results and website rankings. This is why it’s important to know how to build your SEO for search engine bots.
Here are ways on how you can do SEO for search engine robots:
Unique content
Search engine robots love unique and relevant content. Google built the search engine bots that way so that users will be encouraged to write original content with value and importance. Although it’s possible for writers to recycle ideas, they must write the article in their own words and understanding.
Relevant keywords
Keywords in your website will tell the search engine robots what the site is all about. This is why you should take time in searching and choosing the best keywords that describe your site, and which ones you are going to use and build over time. Choosing keywords are a primary part of SEO and digital marketing as a whole.
Descriptive HTML
Descriptive HTML is what experts refer to as metadata or meta content. It consists of the title, descriptions, and headers which users can edit in the HTML code. There are also applications and plugins which can help you optimize the meta content in your website.
Clear site architecture
Clear site architecture refers to the URL structure and navigation of your website. This plays a significant role when search engine bots crawl your site thoroughly. According to the best digital marketing companies in Los Angeles, the ideal menu navigation should only have two layers. The fewer pages in your navigation menu, the easier it is for search engine bots to read and navigate your website.
Quick load times
According to Google, the ideal loading page of a website should be around 1.5 seconds to 3 seconds. Anything more than that means that you have to improve it either by compressing files and images or deactivating plugins and apps that are causing your website to slow down.
Working URLs
Google hates broken links a lot. Broken links can cause your ranking to drop down significantly, especially if it’s not fixed immediately. To quickly identify your website’s existing links, make sure to connect your site to Google Search Console. This tool will help you identify all the issues present in your website.
Trustworthy links from outside sources
Last but not least is quality link building. Although many might say that link building is dead, it really isn’t. The truth is, Google now only accepts quality backlinks. Gone are the days when you can build your links even to websites that aren’t related to your products or services. In other words, spamming links are highly-frowned upon today.
