Millennials in the digital marketing industry have begun naming influencer marketing as the “new king of content.” Indeed, social influencers have become one of the most influential figures in the industry, being able to build brands by posting a 5-minute review of a particular product or service. For many, influencer marketing has provided entrepreneurs the easiest way to reach potential customers and establish trust, with the ability of the influencer to connect their business to his/her followers.
But how powerful is influencer marketing?
Well, let’s start with fact number one. According to reports made by DreamGrow.com, 92% of consumers trust recommendations from other people over any brand content. And 70% of this group also checks online customer reviews to see if they can trust the brand or not. In the U.S. alone, 47% of internet users spend time checking blogs for trends and use them to discover new products. Also, 20% of these are women who are motivated to consider buying products promoted by the bloggers they know.
That’s why it is believed that influencer marketing can increase conversion by at least 3x to 6x the higher rate. This depends, of course, on the type of influencer you have contacted and the number of followers they have. In fact, 65% of brands have already included influencer marketing as part of their marketing strategy.
So what are the advantages of influencer marketing:
- It increases your brand awareness, introducing a business brand and products to new audiences.
- It can be used to teach audiences how to use your products, and tell them about their uses.
- It can boost your SEO. Getting popular sites to link to yours is one of the most effective ways to increase your SEO Authority.
- It can help your social media channels to gather new followers.
- It can help you help reverse any negative options about your products.
- It can promote the products quickly and convert to more sales since customer-created content are more trusted than brand content.
- It’s an excellent strategy for inviting your customers to leave their own reviews and increase your user-generated content.
As the best internet marketing consultants will put it, influencer marketing creates a ripple effect that adds value to your brand and products, giving a chance for people to welcome and try your products, and know your brand.