Google has officially started rolling out its December 2024 core algorithm update just weeks after finishing the November update. This new update is expected to take about two weeks to complete, adding to a year full of significant changes in Google’s algorithm.
What’s New in the December Update?
In a recent post on X, Google reported that the December update is being deployed and that Google is constantly working to optimize a set of core systems. Although changes similar to those in other months may appear, Google is continually improving its ranking mechanisms to provide progressively more relevant search results.
They also mentioned that while they try to space out the major updates, sometimes it’s necessary to release them back-to-back, especially if they’ve been in development for months.
Multiple Ranking Systems at Play
Google uses several ranking systems that work together to enhance search results. These systems are regularly updated to improve the user experience by providing more accurate, helpful content.
As Google explains, not every update is designed to cause big changes in rankings, but some might have a more noticeable effect. The company focuses on making improvements to deliver better content to users, and when these updates are ready, they are rolled out, even if they’re close together.
What Does This Mean for Your Website?
While Google hasn’t disclosed the exact details of what’s changing in this core update, one thing is clear: staying focused on creating high-quality, user-friendly content is key. This advice has remained consistent with previous updates. Websites that provide helpful, trustworthy, and people-first content are more likely to perform well, even as Google continues to tweak its ranking systems.
If you notice a dip or increase in your site’s traffic after the update, it’s a good idea to review Google’s Search Status Dashboard.
Wrapping Up a Year of Changes
The December core update brings a close to a year packed with algorithm updates, each designed to improve how Google delivers search results.
For businesses looking to stay ahead of Google’s updates and boost their online visibility, partnering with the right digital marketing agency in Pasadena can help optimize your website for success.