In our previous article, we gave a few useful tips on how you can optimize your website for local SEO. And although we believe those techniques work, we’re quite sure that each of us has a different take on how we do SEO. Some may follow all of the tips we have given, while others may not.
With this in mind, we at Cybertegic, the best digital marketing company in Los Angeles, decided to write the second part of that article. But this time, we’re going to list down all the things you shouldn’t do in local SEO. This way, you’ll be able to avoid putting your efforts down the drain.
Writing Fake Reviews
Fake reviews, especially when written unnaturally, can cause permanent damage to your online business and website. So stop encouraging your staff to write bogus reviews for your profiles or pages on directory listing websites.
Spammy Content
Content full of spammy keywords would work way back in the 2000s, but not anymore. Google has become stricter and implemented an algorithm that penalized websites with spammy content. This can lower your site ranking, and it will be harder for you to make it on the top page again.
Missing Relevant Categories
While most people think it’s okay to list trending categories on their website even though it is not relevant to their content just to earn traffic. The truth is it can actually affect your site ranking. That’s why it is important to put only related categories and content to your site.
Inconsistent Map Information Online
Inconsistency in your map location and information on different websites and directory listings can hinder your ranking from improving. This can also lead to a bad impression on your website and can lead to lower domain and page authority.
Missing Contact Information
Did you know that incorrect contact details in your site can actually de-rank your website’s Google ranking? This also spoils your online reputation and can damage your credibility. So make sure that you put the correct contact details and information on your website and social media pages.