Time and time again, we often talk about the evolution of e-commerce, and how an entrepreneur should be open about constant changes in trends. During the past few years, we have encountered some of these changes, and we’ve created strategies to meet new needs. Adapting to these changes have been effective, and it has lead to boosted e-commerce sales.
Today, we’re listing down a few of the trends that are shaping the future of e-commerce:
Personalized Shopping Experience
According to a report done by Accenture Research, 43% of shoppers prefer online websites that personalized their shopping experience. These users also said that they are likely to spend more money on shopping sites that give a more personalized experience. While in another study, 74% of people agreed that they hate it when a shop shows irrelevant content while they shop.
Multiple Shopping Channels
It has been proven that it’s better for an online retailer to have multiple channels for the shoppers’ convenience. Although not all online retailers may agree to this due to the cost, many have proven to see an increase in their ROI after opening multiple shopping channels online. In a report posted by Forbes Insight 2016, 73% of online retailers they have talked to said that multichannel is important to them. It is also said that businesses using four or more digital channels are likely to outperform those who only use single or dual channels by 300%.
Same Day Delivery
Customers nowadays will choose online shops that have same-day delivery than those who don’t. Although it may be tough for online retailers to do this, 72% of shoppers said that they would shop and spend more if there is a same-day delivery option. This could lead to a noticeable increase in sales, which means it’s worth the effort. Let’s take Macy for example. In 2015, they partnered with Delvi that made same-day delivery possible at only $5. This helped solidify its position as the second largest online apparel retailer.
Drone Delivery
According to The Walker Sands, 79% of US consumers said that they are willing to request for a drone delivery if their package could be delivered within an hour. DHL was one of the first companies to test this. They said that they saw a 70% improvement on first-attempt deliveries and a 90% success in the resolution of a customer’s critical case. So who knows, maybe drone delivery is the future of product delivery.
Video Use Recognition
Visual will always win over text-only content because humans are visual creatures. This is why we continue to see an increase in video marketing content over the years. According to KissMetrics, 60% of consumers would rather watch a product video than read product description. While 85% of these shoppers are also likely to make a purchase after watching a product video. StacksandStacks.com also found in their study that visitors were 144% more likely to buy after watching a product video than those who did not.
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Do you agree that these trends will shape the future of e-commerce? If you have questions about them, feel free to contact us at Cybertegic, one of the best digital marketing companies in Los Angeles.
