If you still do not have a social media agency for your business, consider this.

American Internet marketers will spend $2.74 billion on social marketing ads in 2011. According to an Internet retailer report by Zak Stambor, an eMarketer report revealed that 8.75% of a more than $30 billion online marketing budget will be allotted to social media platforms. The amount is rapidly increasing, says the research firm. By 2013, Internet marketers will be spending more than $4 billion. The article also quotes a statement from the report’s author saying that “social networks have cemented their place in advertising, not just in marketing.”

To date, Palo Alto, California-based Facebook still attracts majority of the social media spending. And according to the projected figures, the numbers are only going to increase despite the many “imperfections” of its ad offerings and metrics. The continuously growing popularity of Facebook makes it a vital social marketing tool for many marketers today.

Other social media platforms are also pushing for ad dollars. Last month, Twitter expanded its Promoted Tweets paid ad service for Internet marketers whose brands are not being searched or followed by Twitter users.

This growing trend of social media marketing and advertising can also mean that the dedicated service of a social media agency will become more and more vital for companies who want to take advantage of the social media boom.

Article and Image Source

Similar Posts

Why You Should Measure Your Social Efforts

Bycyber_msadmin

Because it is undeniably hard to quantify social efforts, your social media agencymay have already asked you this question: Should we measure your social media return on investment (ROI)? Your answer should be: Of course! We always say that social media is about relationships and effective communication. And that’s still true. But at the end…

Building Authority on Social Media Marketing to Improve SEO

Bycyber_msadmin

Social signals are increasingly becoming more important when it comes to SEO. Search engines are obviously incorporating “Likes”, “+1’s”, “ReTweets”, and other social inks when ranking a website’s overall importance. This impacts not only social media marketing in general, but search engine optimization as well. Building authority is therefore very important to gain more credibility,…

How Lucrative is the SEO Business Exactly? What It Pays to Be an SEO Specialist

Bycyber_msadmin

Crandall Associates, Inc. has recently released its 2011 edition of its annual “Online Marketing Salary Guide” and discovered that search engine optimization (SEO) specialists are now earning a base salary of $59,100 this year. This is approximately $9,000 more than what the firm reported a year ago, which revealed that last year, SEO specialists earned…

Which Social Media Platforms Would Work Well for Your Business?

Bycyber_msadmin

Out of the many social media platforms of today, do you really know which ones you should use for your business? Once upon a time, even the best internet marketing company had a hard time choosing which platform to focus on. And in time, they had to slowly figure out which social media platform worked…