You’ve probably heard your internet marketing expert say this. Social media platforms and your e-commerce website should work together harmoniously to promote your brand. Okay, sure. But how exactly do you do it?
Here are four expert tips from the Social Media Examiner on how to seamlessly incorporate social media into your own e-commerce site.
1. Include visible social media buttons. Ask your Internet marketing expert to analyze (and if necessary, change) the position of your social media buttons. Links or buttons that remain in your navigation as you scroll the page or move from one to another are most ideal. Another best practice is to create buttons or links so that your social media account pages open in new windows. Just make sure that you link to accounts which are actively maintained. This also means that you don’t have to link to all of your existing social media accounts.
2. Put social media buttons where it’s reasonable to do so. If social media is your main tool to keep your client base updated on company news and you have a social media agency or an Internet marketing expert actively managing your account, then consider putting your Twitter feed or Facebook posts directly on your site. Of course, this assumes that you maintain your active presence in that social media platform.
3. Incorporate up-to-date buttons. It is extremely important to stay updated in the world of social media. If your terminologies are outdated (or if you are still focusing your energies on a “withering” social platform), then you are headed for a social media rut. Make sure that as part of their services, your Internet marketing expert provides you with up-to-date social media news and helps you choose the right kind of social media platform for your business.
4. Add share buttons. Make sure that there are share buttons on your product pages. Any Internet marketing expert will tell you that it is an effective way of letting site visitors effortlessly share or recommend your product. And remember tip #1, make it visible.
Come back tomorrow to check out the second part of this blog post!