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PPC Management Tips: URL Tracking
If your PPC management expert is managing several PPC campaigns across different search engines, it is a must to add unique identifiers to your URLs. Also known as URL tracking, this will help you generate separate organized data for each of your online marketing endeavors as well as help you avoid being labeled as ‘organic’…
Facebook Asserts Trademark Rights Over “Face” and “Book”
It’s not news to anyone how huge Facebook is. So many people are using social media sites like Facebook and Twitter in today’s age. Based on the size of their audience and the reach of their brand, Facebook argues that both the word “face” and the word “book” deserve to be granted trademark rights, when…
Social Media Success Stories From Established Companies (Part 1)
Because of its ease of use and accessibility, social media marketing has leveled the marketing field for many small to medium business owners. For more established companies, social media is a tool to fortify their market position. Here are some popular examples of social media magic. 1. Blendtec. Blendtec’s “Will It Blend?” videos showed different…
Why is SEO not for Everybody?
I consider myself a very normal person. When I was little, I like to disassemble my toys’ pieces to see how they work and then bring them back together again just like any other kid does. OK, even if not all kids do that, I mean, it’s no big deal right? Everybody wants to play….
Tips In Successfully Using Images On Social Media Sites (Part 1)
Images are perhaps the most popular forms of social media content. It is easy to create, easy to share and it expresses twice as much ideas or feelings than a carefully thought out paragraph. Images are also very powerful that if you use it the wrong way, it can make or break your social media…
Fewer shoppers are social media followers
According to an Internet Retailer report, fewer shoppers are following their favorite brands on their social media accounts. Last year, 58% of consumers followed at least one retailer on the top social media platforms—Facebook, Twitter and Pinterest. This year, the report by Shop.org found that the number decreased to 51%. The decrease may not be…